Senior Marketing Specialist

Position Summary: 

We’re looking for an energetic, ambitious, multi-tasking marketer who thrives in a fast-paced environment to join our Marketing team and support our ACLS and EHR Go brands.

This is an excellent opportunity to work on a broad range of marketing projects in collaboration with our dynamic team while positioning yourself for career growth.  

As a Sr.

Marketing Specialist, you will be responsible for developing and executing email 

marketing campaigns that drive engagement, nurture leads, and support sales efforts.

You will manage and optimize prospect lists, ensuring data accuracy and implementing best practices to improve email deliverability and conversion rates.

In this role, you will craft compelling content, including blog articles, case studies, and customer spotlights, to enhance brand messaging and generate demand.

You will collaborate cross-functionally with sales, product, and external partners to align messaging, develop marketing materials, and drive customer engagement.

Additionally, you will analyze campaign performance, leverage insights to refine marketing strategies, and support event marketing initiatives to strengthen brand presence. 

 

Essential Job Functions:  



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* Develop and execute email marketing campaigns, including automated sequences, re-engagement initiatives, and customer newsletters. 



* Maintain and optimize prospect lists, ensuring contact health and data accuracy while implementing best practices to improve email deliverability, engagement, and conversion rates. 



* Develop targeted messaging strategies to reach the right prospects at the right time, helping drive lead generation and nurture potential customers through the sales funnel. 



* Manage customer communications, ensuring clear, consistent, and impactful messaging across multiple channels. 



* Conduct market research to stay informed on industry trends, customer needs, and competitive insights. 

 



* EHR Go Only: 


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+ Support the sales team by developing marketing materials, ideal customer profiles, and messaging strategies to improve outreach and engagement. 
+ Create engaging content such as blog articles, case studies, and partner spotlights to support brand messaging and sales efforts, incorporating testimonials and success stories from partners and customers to highlight the value of EHR Go in education. 
+ Plan and execute marketing efforts for industry conferences, ensuring strong brand presence and engagement with attendees. 
+ Collaborate with internal teams to align on marketing initiatives, content strategy, and messaging. 
+ Maintain a regular meeting cadence with team members to review email marketing performance, discuss strategy, and plan upcoming campaigns. 
+ ACLS Only: 
+ Manage regular promotional campaigns, including emails, website and coordination of social media and ...