Senior Marketing Activation Manager, AFC

Senior Marketing Activation Manager, AFC

Job Description

It starts with you right here at KCNZ.

You may have heard of us, you may not.

But you will know our trusted brands, like Huggies, Kleenex and U by Kotex.

In fact, you’ve probably used our products recently!

Kimberly-Clark is a global personal care company.

Spanning over 300 locations, our notable brands are an essential part of life for one-quarter of the world’s population.

We’re proud of our size, scale, and impact.

But when you join us, you’ll find there’s much more to who we are.

Because a role with us is about the care you take, the connections you make and the opportunity to build a better world.

Bring your big ambition and make a visible, meaningful difference, right here, with KCNZ.

Purpose of role

The Senior Marketing Activation Manager will execute the marketing mix in New Zealand across the Adult & Period Care (AFC) portfolio, and deliver and course correct the Annual Business Plan results in partnership with the ANZ Sector team. 

You will be responsible for leading all sampling, partnerships and shopper marketing programs, including retail media.

Be a key conduit within the NPD launch process, supporting launches in the NZ market through the process working with cross-functional teams.

We are open to hiring this position either on a Full-time or Part-time basis.



* Work with the Australian AFC team on the ABP, owning the NZ insights and initiative elements of the plan


* Lead the implementation of approved marketing plans for the AFC portfolio, including owning the Consumer Promotion spend elements


* Lead sampling programs in NZ across AFC including schools for Period Care


* Lead the shopper marketing program for NZ, working closely with the AU shopper team on strategy and creative


* Lead the NZ retail media relationship and execution, working closely with the sales team on plans and spend


* Own local key partnership relationships such as the Period Place


* Ensure tracking and controls in place for Consumer Promotion expenditure.

Ensure end of financial year expenditure meets forecasted spend and drive a focus on ROI across all marketing activity in the sector


* Work with the sales team on innovation days to collaborate and partner with customers


* Be the marketing contact for NPD launches feeding from the overall project for AFC

Knowledge & Experience


* Holding Degree qualifictions, you will need to have experience in Shopper Marketing, Trade Marketing, or Customer Management/Key Account sales experience in the NZ grocery market


* With an exceptional ability to influence key stakeholders, you also have strong Commercial and Analytical skills


* You will have project management skills with a track record of delivery of marketing campaigns within budget and within timeframes 


* You are well-versed in operational and creative development of BTL programmes and an understanding of what motivates...