Senior Brand Manager, Brand Growth & Innovation - Towels

Senior Brand Manager, Brand Growth & Innovation - Towels

Job Description

Senior Brand Manager, Brand Growth & Innovation - Towels

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager, Brand Growth & Innovation will lead brand building initiatives across North America for the Viva®, Scott® Towels and Home Pro portfolio as well as develop, gain support and lead 3-5 year strategy & innovation plans.

In this role you will lead and influence cross-functional partners in a matrix organization to include R&D, Product Supply, Insights & Analytics, Design and Sales.

In this role, you will:


* Enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation 


* Leverage consumer, customer and category insights to drive development of 3-year Strategic Business Plan (SBP), accountable for credible incremental growth plans enacting all key levers including innovation, IMM, RGM, A&CP, demand forecast + supply levers and capital


* Lead development of brand architecture (product & format), 5-year funnel of product and commercial (including digital) innovation, delivering plans that meet/exceed SBP targets while driving a sufficient and breakthrough FEI pipeline


* Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP


* Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of household care plan within total sector portfolio


* Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)


* Lead PPA & pricing tied to innovation 


* Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business


* Identify and lead process improvements at the brand or portfolio level


* Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

About Us

Huggies®.

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