Head of Customer Marketing & Advocacy - J.P. Morgan Payments

This is a functional subgroup within the J.P.

Morgan Payments Strategy and Alliances team.

This team will build and lead impactful customer marketing and advocacy programs, from client engagement to sales deployment to measurement.

As an Executive Director, Head of Customer Marketing & Advocacy within Payments Marketing, you will define, develop, and lead how our Payments business engages customers and execute compelling customer marketing programs at scale.

You will be responsible for building and championing the CMA discipline and roadmap for the business, identifying opportunities, nurturing client relationships, developing content, and orchestrating multi-channel campaigns that deliver tangible value to our clients while providing proof points for J.P.

Morgan Payments products and solutions.

Job responsibilities


* Develop and execute global customer marketing and advocacy strategy, annual marketing plans and tactics, owned platforms and programs, and measurement framework.


* Lead the development of storytelling and strategic plans for customer marketing engagements and campaigns, ensuring they are aligned with product and sales objectives.


* Oversee the execution of the customer marketing and advocacy programs; collaborate with cross-functional teams (PR, product marketing, sales teams, events, relationship management, etc.) to drive the planning and execution of opportunities.


* Build and lead a team of customer marketers and agency resources in developing and delivering against the marketing plan and budgets.


* Lead the customer marketing operating model and process, ensuring key stakeholder alignment and that the various marketing functions properly and effectively execute in a collaborative way for the highest ROI.


* Develop and evolve repeatable processes, executional roadmaps, best practices, and playbooks for customer marketing and advocacy.


* Track and manage marketing budgets and build business cases for growth initiatives.


* Foster a high level of collaboration across the firm to align and execute product strategies, ways of working, and global delivery.


* Build and grow relationships with product, product marketing, sales, relationship management, and marketing partners; integrate client engagement opportunities within existing workstreams and processes.

Required qualifications, capabilities, and skills


* 10+ years of relevant customer marketing and advocacy experience.


* Experience leading and developing high-performing teams with mixed experience levels and skill sets.


* Proven experience building and executing impactful, innovative, and multidimensional customer marketing campaigns.


* Experience marketing and managing technology and/or financial products.


* Strong expertise in full-funnel customer marketing, with a track record of understanding customer motivations, influencing strategy and positioning, building marketing and advocacy programs, and deliv...