Insights & Knowledge Senior Manager/Associate Director, Dixie CPG

Your Job

We are currently looking for an experienced Insights & Knowledge team member for the Dixie CPG business at Georgia-Pacific.

This position is responsible for managing primary market research projects spanning qualitative and quantitative methodologies on the Dixie retail and commercial (B2B) disposable tableware business, and for leveraging consumer & shopper insights to help guide strategies for the Dixie business.

Reporting to the Director of Dixie Insights & Knowledge, this position is a part of a team responsible for building the organization's consumer knowledge foundation and identifying proprietary insights.

Internal customers will span the full organization from core Dixie business team, brand building/marketing, innovation, research & development, and sales.

The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches.

The role will be based in Atlanta, Georgia, with some travel required (remote location is a possibility for some candidates).

What You Will Do


* Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.


* Serve as strong strategic thinking partner to Dixie Category leadership.


* Develop holistic multi-phase learning plans at varying levels of investment


* Manage primary market research projects, both qualitative and quantitative, to support internal business objectives.


* Manage the efficient and effective dissemination of insights to key stakeholders.


* Collaborate with key disciplines along the innovation pipeline from early idea generation, concept & product development and testing, to commercialization and post launch learning.

Key Talents


* Possess natural curiosity to learn the business and market


* Self-starter with ability to manage multiple priorities in a complex environment


* Become a sought-after resource for strategic thinking


* Collaborate effectively with a large group of cross-functional stakeholders


* Provide direction grounded in insights and data gleaned from a variety of sources


* Utilize knowledge synthesis and strong storytelling skills to develop and deliver clear research and insight points of view to complement research findings and guide strategic decision making

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* 5 years of experience as a practitioner generating new market insights


* Experience executing market research learning plans; and the creation, fielding, analysis, and reporting of market research projects


* Experience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch.


* Experience working with research vendors


* Willing to travel at least 20% of the time

What Will Put You Ahead


* Graduate degree (MMR, MBA, or other complementary discipline)


* Str...