Sr Digital Multi-Media Designer

The Worthington Enterprises Consumer Products Division is seeking a Senior Digital Multi-Media Designer to lead and elevate the digital creative presence for our portfolio of 8+ CPG brands.

This role will drive the development of digital assets, video and photo production, social media content, and digital merchandising efforts, ensuring each brand maintains a compelling and consistent visual identity across all consumer touchpoints.

The ideal candidate will bring a strategic and hands-on approach to multimedia content creation, with expertise in graphic design, video production, social media content strategy, and digital storytelling.

This role requires a creative leader who can manage projects end-to-end while mentoring a junior designer and collaborating closely with cross-functional teams in digital, e-commerce, social media, and marketing.

The Senior Digital Multi-Media Designer will play a pivotal role in executing high-impact campaigns, social media initiatives, and digital experiences that enhance brand awareness, consumer engagement, and sales.

Key Responsibilities:

Creative & Design Leadership



* Lead the development of high-impact, performance-driven digital creative that aligns with digital commerce and paid media strategies.


* Collaborate with Digital & E-Commerce teams to ensure creative execution aligns with SEO, user behavior insights, and performance data.


* Ensure all digital content is optimized for site speed, UX, and mobile-first design principles.


* Distill complex product and brand concepts into engaging, compelling, and conversion-driven multimedia content.

Photo & Video Production



* Oversee video and motion graphics production-including conceptualization, storyboarding, and execution.


* Lead photography production efforts for e-commerce, campaigns, and social media.


* Manage relationships with external videographers, video editors, and photographers, ensuring timely and high-quality deliverables.


* Collaborate with cross-functional teams to ensure alignment with digital merchandising and e-commerce strategies.

Digital Merchandising & E-Commerce Optimization



* Design and optimize product page assets, ensuring they enhance the consumer journey.


* Create infographics and other visual assets to support digital retail and brand storytelling.


* Partner with E-Commerce and Digital Marketing teams to test and iterate on creative variations for improved performance.


* Implement A/B testing methodologies to optimize creative for click-through rates (CTR), conversion rates, and sales impact.

Project & Team Management



* Provide creative mentorship to full creative team, offering guidance and feedback on design execution.


* Lead project management for creative assets-ensuring timely execution, quality control, and brand alignment.


* Collaborate with key stakeholders to align on messaging priorities and execution strategies across digital platforms.
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