Product Innovation Mgr

 

Position Summary

 

The Product Innovation Manager will lead the ideation, development, and commercialization of new and enhanced forage products and solutions.

This individual will work cross-functionally with marketing, sales, R&D, operations, and supply chain teams to drive product innovation aligned with customer needs, market trends, and the company’s strategic goals.

 

Key Responsibilities

 


* Lead end-to-end product development initiatives from concept through launch.


* Conduct market research, competitive analysis, and customer insights to inform product strategy.


* Translate consumer and industry trends into innovative forage product solutions.


* Collaborate with cross-functional teams (marketing, operations, 3^rd party vendors) to develop product specifications, packaging, pricing, and positioning strategies.


* Manage product development timelines, budgets, and milestones to ensure timely and successful execution.


* Partner with Sales and Marketing to support go-to-market strategies, launch plans, and promotional activities.


* Continuously monitor product performance and customer feedback to identify opportunities for improvement or expansion.


* Evaluate new technologies, ingredients, and processing techniques to enhance product offerings.


* Ensure all new product initiatives meet regulatory and quality standards.

 

Qualifications

 


* Bachelor’s degree in Animal Science, Agriculture, Business, Food Science, or related field (Master’s preferred).


* 5+ years of experience in product development, product management, or innovation – preferably in animal nutrition, agriculture, or CPG.


* Strong knowledge of forage products, animal feeding practices, and equine/livestock industries is highly desirable.


* Experience leading cross-functional teams and managing multiple product development projects.


* Demonstrated ability to bring products from concept to commercialization.


* Excellent project management, analytical, and communication skills.


* Proficiency in market analysis, trend forecasting, and product lifecycle management.


* Passion for animal wellness and agricultural innovation.

Professional Conduct:

Each employee of Standlee Premium Western Forage has a responsibility to know, to understand and to abide by Workplace Professional Standards of Conduct.

Professional Conduct includes: Customer Service, Courtesy, Ethics, Safety, Teamwork, Responsibility, Accountability, Confidentiality, and Professionalism.

Travel Requirements

20-35% travel - domestic.

Experience

Preferred


* 5 year(s): Product Development

See job description