Global Loyalty Manager, Penfolds

About us 

Treasury Wine Estates (TWE) is one of the world’s largest wine companies.

At TWE we are led everyday by our purpose, Boldly Cultivating.

We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best.

And in turn, our people push us to make bigger and bolder decisions.

Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.

 

About the role 

A truly impactful role, you’ll be responsible for championing Penfolds’ global loyalty program, with a focus on digital engagement.

This role is critical in delivering our vision to be a global luxury icon.

You will drive initiatives that reflect evolving consumer needs based on exceptional and unique experiences that will differentiate us from other brands.


* Design and deliver the Global Penfolds Loyalty strategy and value proposition, ensuring it aligns with Penfolds brand values and luxury positioning


* Curate and deliver unique experiences, events and promotions that foster deeper connections between consumers and Penfolds, whilst driving growth


* Work collaboratively with the CRM team to leverage data-driven insights, targeted engagement, consumer journey roadmap and retention campaigns


* Monitor and report on program metrics, feedback and market trends as well as prepare regular reports outlining KPIs, Insights and Recommendations


* Oversee the budget for the loyalty program, ensuring efficient allocation and ROI

About you 

You strive for excellence and excel in an ever-changing and dynamic environment.

Your passion for driving growth through engagement and breaking the mould drives you to the strategy and enjoy working in the detail. 


* Demonstrated working experience in loyalty programs, as well as direct experience launching or reshaping loyalty programs that enhance retention and engagement highly regarded.


* Previous experience in Brand Marketing or similar roles highly regarded.


* Strong understanding of CRM and digital engagement automation


* Highly collaborative with the ability to build influential relationships and partnerships with internal and external stakeholders


* Ability to analyse complex data and create easy-to-understand reports based on this


* Ability to execute and design exclusive experiences that align with Penfolds’ target audience

 

Why you’ll love it here: 


* Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 


* We prioritise your growth with access to global career opportunities and structured prog...