FAB Digital Marketing Specialist

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Position Description:


* Responsibility for driving FAB digital strategy, Manage SCRM, digital and social Media key day-to-day activities related reporting.

Guide the content, function, creativity, and visual of the brand digital platform and improve the construction and revision of the digital platform.

work closely in digital related project with related stakeholders within Marketing team and cross-functional teams.

The Digital Marketer will add value in driving brand awareness, brand engagement and marketing automation

Functions, Duties, Tasks:


* Establish a strategy & execution plan for digital and marketing automation to deliver against the marketing plan and activities.


* Manage and execute SCRM system, link the system with business process and BU strategy.


* Lead/Support online brand communication content release, planning and execution
+ Support to set up goals and tracking progress for digital platforms and campaigns.
+ Capture data and generate regular digital reports, like CDP, social listening etc
+ Monitor brand online performance and lead post-campaign reporting.


* Generate Leads by digital way to effective business process or create new business opportunity.
+ Define appropriate leads and make best practices and strategies to extend market share.
+ Define action plan to implement the new business opportunities.


* Define and explore future business opportunities by data analysis


* Track campaigns KPIs, continuous testing, adjustment, and work with BM, MCO to improve campaigns


* Work in tandem with various teams to support digital activation design to make our campaigns successful (e.g., brand management, MCO, SO etc.).

Minimum Qualification (education, experience and/or training, required certifications):


* Undergraduate degree above, major in digital, Marketing, IT, Analysis, Veterinary, Animal Science, and other relevant area, Bachelor degree or above.


* At least 2 years of experience in a digital marketing role.


* Experience in SCRM+...