Senior Advisor, Customer Marketing and Engagement - Hybrid

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If you think the open position you see is right for you, we encourage you to apply!

About the team

Calling all customer experience champions - we are looking for a data-driven, strategic marketer with a penchant for creating and iterating meaningful customer engagements! Positioned within the Customer Lifecycle Marketing (CLM) Center of Excellence (COE), our team is passionate about creating, testing, and evolving customer engagements that matter.

We are highly collaborative and care deeply about building strong relationships with our partners.

Together with our colleagues in Marketing Strategy, Market Insights, Marketing Analytics, Digital, Product, Account Management, and more, we co-create thoughtful customer experience strategies with the goals of, a) helping people confidently choose the right plan for them, b) simplifying complexities of healthcare to enable customers to get the most out of their plans, and c) learning more about our customers and prospects to inform future efforts.

We are very data driven and value the ability to, on the front end, strategically identify targeting, segmentation, messaging, and measurement plans, and post-initiative, evaluate effectiveness of our efforts and iterate from there.

Responsibilities

As a Senior Advisor, Customer Marketing and Engagement, you will spearhead cross-functional initiatives to enhance customer engagement and simplify their healthcare experiences.

You will manage change, develop data-driven strategies, and execute these strategies to grow authentic, trusted relationships with customers that result in improved customer acquisition, retention, and satisfaction.


* Lead cross-functional efforts to reimagine customer engagements, driving results for our customers, clients, and business.


* Own change management where needed for your new or evolved engagements.


* You will find ways to simplify the healthcare experience for our customers and prospects and grow authentic, trusted relationships with them.


* You will develop collaborative, data-driven engagement strategies, taking into consideration many factors, such as customer journeys, population opportunity areas, anticipated financial and/or engagement outcomes for our customers and the business, and more.


* You will execute on your engagement strategies, owning the work and successful collaboration from end-to-end.


* You will own analyzing and sharing results with CLM and other partners.


* You will be part of an effort to better understand - and improve - the customer experience across Cigna customer touchpoints.


* Overall, you will own, drive, and manage critical customer-focused work aligned to CLM business priorities and customer needs.

Skills


* Proven ability to apply your marketing, custome...