Kleenex Brand Manager, Consumer Engagement

Kleenex Brand Manager, Consumer Engagement

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are looking for a Brand Manager to join our Consumer Engagement team working on one of our most iconic Family Care brands, Kleenex.

You will be responsible for developing the next generation of breakthrough creative campaigns.

Reporting into the Consumer Engagement Marketing Manager you will also be supported by a fantastic team of media and content experts not just internally but also through our world-renowned agency partners.

A rare opening and fantastic opportunity for a passionate marketer with a creative flair.

Key Responsibilities include:


* Being the expert and guardian of our brand, ensuring all campaigns and content are aligned to our purpose, identity and promise.


* Collaborate with creative, production and media to develop and deliver breakthrough ideas that have the power to change consumer behaviour aligned to our strategies.


* Plan and support in the development and deployment of assets across the full PESO ecosystem.

Ensure content is best in class, high quality and produced, adapted, saved and shared in line with the plan.


* Monitor and analyse campaigns, making data-driven adjustments as needed and ensuring best practice is rolled out across multiple platforms and channels. 


* Maximize the value creation of our agency partnerships.

Lead the management of day-to-day contact with agency to ensure quality output in desired timeframes.


* Oversee the allocation and management of advertising budgets to ensure maximum ROI.


* Collaborate with Performance Marketing, Shopper and Brand teams to ensure the brand shows up consistently, everywhere.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring....