Senior Brand Manager

Description

recruiting for:

Brand Activation Specialist

This position reports into the Marketing & Trade Lead and is based in New Cairo, Egypt.

Who We Are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

What You Will Do

The Brand Activatin Specialist will lead all marketing activities from business planning to implementation of integrated marketing activities to deliver brand and business objectives.

The scope includes developing annual business plan, managing new product launches, advertising across both conventional (TVC & Print) and media (Online, Social Media), PR and BTL.

Brand Communication development is based on integrated consumer, shopper & professional insights and business opportunities.

Key Responsibilities
Main accountabilities

• Drive brand plans with objective to grow brand equity, usage, consumption and loyalty to meet business objectives

• Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities

• Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities.

• Work closely with Sales and Professional teams to develop key customer programs that help to grow

• Lead the planning and execution of new product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team

• Through analysis on consumer, market and category trends, brand health, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future and initiatives

• Manage and own the budget, forecasting and optimize spends for effective utilization of the investments

• Implement process improvements

Main interfaces/collaboration:

• Sales team to ensure in-store execution and brand performance.

• Finance team to align on budgets and payments.

• Supply Chain team to ensure product availability and production schedules as well as demand planning.

• Regulatory to ensure registration timelines are on track

Main performance Measures:

• Deliver brands' financial targets

• Ensure Execution of ...