Associate Director, Brand and Content Marketing

About Us:

How many companies can say they've been in business for over 177 years?

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements.

ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.

We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The Associate Director, Brand and Content Marketing , conceptualizes and implements downstream marketing programs that support customer acquisition, growth and retention with a goal of accelerating revenue/profit growth.

Leads, directs and manages a staff of marketing professionals in the prioritization and management of multiple, highly complex and high-profile marketing programs across all channels, including ECP, Retail and 3rd Party/Wholesale.

Additionally, the person in this role will work closely with our Product Marketing, Global Marketing, Digital Business Transformation, and Internal Creative Services teams as a member of the Marketing organization.

Sound Interesting? Here's what you'll do:


* Understands and sets overall objectives for ECP & Retail marketing programs; oversees and approves programs and projects; aligns programs within the Customer Lifecycle framework and calendar/merchandising planning.


* Partners closely with the Product Marketing team to plan and support the introduction of new products to the ECP & Retail channels.


* Develops and Drives Strategy, including messaging and positioning, coordinating, overseeing and implementing ZEISS brand communications.

Conducts training on ZEISS brand strategies, products and programs.


* Leads B2B and B2C PR and outreach activities within ECP & Retail channels, including strategy development and execution, managing agencies and any necessary crisis communications efforts.


* Supports the development and execution of a communications plan for new products and initiatives, producing compelling, educational and persuasive content.

Consistently assesses effectiveness of activities and programs.


* In close collaboration with the Digital Business Transformation team, deploys marketing campaigns & strategies for all channels.

These may include earned, paid and social media programs.


* Collaborates with Senior Leadership, serving as a business and marketing expert, working across the organization and global businesses to ensure Retail B2B and B2C programs are scalable and meet overall business and revenue objectives.


* Aligns with ECP & Retail Sales Organizations to generate demand via go-to-market campaigns and...