Integrated Media Strategy Lead

Integrated Media Strategy Lead

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.  

This is a critical role within the central Kimberly-Clark North America (KCNA) Advanced Marketing Collective organization translating these brand objectives into integrated media strategies & delivering them with excellence with the support of our agency eco-system.

The role interfaces heavily with Vice Presidents of Marketing, brand teams, agencies and global Digital Center of Excellence (DCoE) & will need to drive impact in a highly matrixed organization.

In this role, you will: 


* Help lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.


* ​Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team. 


* Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.


* Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process.

Partner with agencies to deliver great work through the annual planning process.


* Lead brand audience strategy to deliver brand growth objectives successfully.

Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.


* Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.


* ​Lead connectivity with internal K-C cross-functional teams (Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams) to support development of brand specific agency deliverables.


* ​Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals​.


* Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions.

Help shape ongoing measurement framework evolution in service of more real-time measurements.

About Us 

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals...