Digital Marketing Executive

About us 

Treasury Wine Estates (TWE) is one of the world’s largest wine companies.

At TWE we are led everyday by our purpose, Boldly Cultivating.

We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best.

And in turn, our people push us to make bigger and bolder decisions.

Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.

 

About the role 

Reporting to the ANZ Digital Retail Manager, you’ll play a key role in mapping and executing eCommerce and digital marketing initiatives that enhance Penfolds brand visibility, drive conversion, and support seamless operations across premium retail channels.


* Own the strategy and relationship for our second-tier retail partners, ensuring alignment with Penfolds’ business objectives and driving long-term growth.


* Develop and implement digital strategies to optimise online presence, enhance visibility, and improve conversion.


* Lead product content management through the global Product Information Management (PIM) platform, ensuring accuracy and consistency.


* Ensure premium brand storytelling and seamless execution of content across retailer platforms, collaborating with global teams to adapt assets for ANZ and international markets.


* Activate digital and in-venue marketing campaigns to boost engagement and sales, working closely with shopper marketing and sales teams.


* Leverage data-driven insights to refine promotions, track competitor activity, and optimise digital growth, ensuring Penfolds remains a leader in luxury eCommerce.

About you 

You are a digitally savvy and detail-oriented professional with a passion for eCommerce and premium brand storytelling.

With a keen analytical mindset and strong organisational skills, you thrive in a fast-paced environment, balancing multiple priorities while delivering high-quality results.


* Experience in digital marketing or eCommerce; luxury brand experience is a plus.


* Strong analytical skills to interpret data and drive strategic decisions.


* Ability to manage content across multiple platforms, including PIM.


* Exceptional communication and collaboration skills to build strong relationships. 

Why you’ll love it here: 


* Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 


* We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.


* Enjoy the world’s most desirable wines through our g...