Marketing Manager

Company Summary

Vessco Water is a value-added distributor of equipment and services for process, flow control, pumps and automation/controls related to municipal water/wastewater and industrial customers.  We offer a comprehensive product portfolio, value-added design/engineering and aftermarket parts and services through a variety of businesses in service to customers across the United States.

Position Summary

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand presence and drive revenue growth.

This role involves conducting market research to identify trends and customer needs, creating engaging marketing content, and overseeing digital marketing initiatives such as SEO, SEM, email marketing, and social media advertising.

Additionally, the Marketing Manager will manage website updates, maintain brand consistency, and allocate the marketing budget effectively.

They will lead and mentor a marketing team, track key performance metrics, and establish strategic partnerships.

Key Duties and essential functions:



* Develop and implement comprehensive business-to-business marketing strategies to enhance the company's brand presence and drive revenue growth.


* Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies and product development.


* Create engaging and compelling marketing content, including company newsletters, blog posts, social media posts, email campaigns, and more.


* Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising to increase online visibility and customer engagement.


* Manage and execute website redesigns and maintenance.


* Maintain and strengthen the company's brand identity, ensuring consistency across all marketing materials and channels.


* Manage the marketing budget effectively, allocating resources to campaigns that deliver the best ROI.


* Lead and mentor a marketing team, fostering a culture of collaboration, creativity, and excellence.


* Maintain and manage multiple spreadsheets and project documentation, ensuring accurate data tracking, timely updates, and easy access for team collaboration and project progress.


* Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed.


* Identify and negotiate partnerships with relevant industry influencers, organizations, and affiliates to expand the company's reach.


* Plan and execute company events, trade shows, and product launches to showcase our offerings and engage with customers.


* General sales support including fulfilling collateral requests, promotional items, banners and other signage.


* Manage and order company apparel and other company branded items.

Required Qualifications:



* Bachelor's degree in Marketing, Business, or a r...