区域产品经理-神经科学产品业务部-北京

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Beijing, China

Job Description:

Description/职位描述:

    Regional marketing management
Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products. 
Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, competitors, its market or its environment.
Tracking the regional execution progress according to annual plan.
    Regional KOL management
National and regional KOL concept management.

Keep long term effective professional engagement with physicians and KOLs.
    Regional core campaign execution
Design and execute regional campaigns according to regional strategy.
    Regional training
Provide project knowledge training to regional MRs to ensure the academic capability in daily promotion.

Qualifications/任职要求:

Internal Talent: 
• Current position > 18 months
• PA: Strong/ Strong or above
External Talent：
• 4 years Top MNC experience, prefer local marketing experience;
• Deep understanding on business
• Strong communication/ influencing/analytical skills
 
KPI
• 360 feedback from field and core members from cross-function
• Provide timely report for regional sales team
• The frequency of KOL visits and the quality of activities in region