Email Marketing Manager

JOB DESCRIPTION

Chubb is hiring for an Email Marketing Manager to join our team in the Philadelphia, PA office!

Our Whitehouse Station, NJ and New York City offices will also be considered.

KEY RESPONSIBILITIES:


* Email Management: Lead the creation, execution, and optimization of email marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals, including creating blocks/templates, HTML, asset coordination, QA, segmentation building, and scheduling.


* Email Scheduling: Co-manage and execute master Email marketing calendar to create more targeted campaigns, and low email saturation.

Ensure consistent naming conventions being used on calendar as well as within Salesforce Marketing Cloud.


* Marketing Automation & Integration: Master the use of marketing technology for efficient campaign delivery.

Collaborate with cross-functional teams for seamless execution of automated and triggered campaigns within multi-channel campaigns to drive action and conversions.


* Supporting in our existing CRM production instance to continue LOB requests until fully pivoting to the new instance and building automation journeys.

Ability to balance short-term gains with long-term impact and properly utilize that knowledge to inform the long-term CDP and automation roadmap.


* Optimize Email Creative and Templates: Work in partnership with Marketing Managers and design partners to optimize Email creative, blocks and templates based on performance and insights, as well as best practices and ensuring it aligns with our brand voice and marketing objectives.

(Various formats include text, HTML, custom.) Ideal candidate will have a strong creative vision and excellent design skills (e.g., Adobe Creative Suite).


* Data & Analytics: Segment audiences in our CDP for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations.

Develop a testing calendar and report that includes subject line, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.

Ensuring all UTMs and link alias are placed within emails for thorough data analyzing.


* Customer Experience: Enhance customer journeys and map out engagement strategies to improve the overall customer experience.

Use customer data and insights from reports, such as CRM, web, completed training, webinar /event attendance and purchasing behavior, to drive the message and content personalization.

Knowledge and used of AMP script and SQL is a plus.


* Compliance & Best Practices: Keep abreast of global data privacy laws and email/SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices


* Additional Activities: Demonstrate initiative to proactively recognize, clarify and resolve issues and needs beyond your immediate responsibilities.

Be an integral part of the lifecycle and product marketing strategie...