Digital Tag Management Engineer

Digital Tag Management Engineer

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

In this role, you will:

Lead the design, development, implementation, and monitoring of our AdTech Operations.

In this role, you will be instrumental in architecting an innovative Ad Operations that contributes to enhancing personalized customer experiences and drives targeted advertising efforts.


* Implement effective campaigns that optimize for performance and comply with industry standards.


* Implement tags, establish MMP integrations, and resolve any technical difficulties related to ad delivery and campaign performance measurement.


* Oversee the implementation of any new platforms utilized for tracking performance.


* Strategic thinking to identify and trouble shoot issues and implementation skills to fulfill the tagging requirements of the product teams.


* Architect and implement a comprehensive solution that enables the ability to organize and monitor how each platform integrates with others is also critical.


* Collaborate with product teams to define and understand KPIs and translate desired KPIs to identify which pages need to be pixeled and what data is needed to deliver desired measurement.


* Trouble shoot errors by reviewing code implementation and providing specific instructions to product teams to resolve the errors.


* Customize pixel codes as required for collecting unique data.


* Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.


* Provide clear implementation instructions for various environments including direct implementation on web pages and through tag management systems such as GTM and Tealium


* Provide instructions for setting up post backs in Mobile Measurement Platforms (MMPs) and utilizing pixels to collect event specific data


* Collaborate with engineers to develop new pixel and tag products and enhance their functionality


* Ensure that all tags are firing correctly across all platforms to guarantee precise reporting and performance measurement


* Create and maintain ad tags, guaranteeing that they are accurate, current, and meet industry standards


* Configure integrations with new MMPs as necessary and manage the relationship to stay informed about new features and opportunities


* Stay abreast of industry trends, and advertising technology and offer advice on how to incorporate new ad formats and features into ca...