Competitive Marketing Manager

Job Description:

At Sparklight / Cable One and our family of brands, we keep our customers and associates connected to what matters most.

For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Competitive Marketing Manager is responsible for helping to establish, support, execute, and track growth-driven, data-led competitive strategy supporting the business goals of Cable One.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

What you will do to contribute to the company's success



* Guide strategy, planning, priority setting and processes for large and cross-regional marketing/communications initiatives.


* Develop and deliver integrated marketing plans designed to meet program/financial goals, align with the company's objectives and capitalize on market trends and opportunities.


* Provide clear reports and analysis that identifies industry trends, market needs, market threats and opportunities, etc.


* Gather and analyze marketing data to find actionable insights, track campaign performance, measure ROI and provide valuable insights that help the team understand market trends and competitor strategies.


* Track competitor activity, including new products, offers, changes in direction, public relations, and sales tactics.


* Monitor and analyze industry trends to report on market intelligence and developments.


* Assist in building and enhancing a core set of market and competitor intelligence resources for the sales organization.


* Respond to ad hoc key business questions with expert analysis.

Qualifications



* I ndustry experience


* Bachelor's degree (B.A.) from four-year college or university


* Strong analytic skills


* Strong reporting and data visualization skills


* Understanding of Microsoft Office applications

Core Competencies



* Committed: Values each customer, while working hard to keep their business and support our communities.


* Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise , respect, and empathy.


* Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.


* Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:



* Medical, dental, and vision plans - start when you start!
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