Account Manager - Virtual

Account Manager - Virtual

The Account Manager is responsible for customer engagement, growing sales volume and gross margin contribution by selling Winfield United portfolio of products to an assigned list of accounts.

Communicates and sells programs to the customers assigned, facilitates product ordering and forecasting, and manages execution of other sales activation activities.

This is a virtual role; work related experience within our Eastern Region (Illinois, Indiana, Ohio, Michigan) is required, home office location within the assigned geography is recommended.

Travel up to 15% required for BU meetings, National Sales Meeting and customer meetings.

Responsibilities:

30% Sales


* Increase profitably, sales volume and market share of products to assigned accounts and targeted prospects via technology-based selling, understands and sells the full brand ladder.


* KPI management - Sales, Gross Margin, Focus product


* Quarterly review of "under water" pricing to protect margin.


* Distribution management partnership with ASC's to ensure account product needs are in stock and effectively shipped to drive efficiencies internally while satisfying account needs.


* Understands and communicates value proposition to owner including patronage, programs, pricing, and other resources.

35% Account Management


* Manages and grows the WinField United and owner business by setting the sales strategy that meets both the customer and WU business needs.

Where applicable, leads development, implementation, and execution of Account Plan.


* Manages customer orders, pricing, forecasting and trainings.


* Help owner build their brand and market presence by utilizing existing WinField United resources.


* Present appropriate WinField United programs to owners based on their go to market strategy.


* Coordinates, funnels, prioritizes data and reports to drive sales.


* Responsible for communicating and setting accurate pricing for the customer.

As well as scrimmages and audits throughout the year to ensure consistent pricing and invoicing.


* Proactively communicates and executes seasonal marketing programs, initiatives, and offers.


* Execute B2B Campaigns targeted at wholesale programs and product offers, follow up with intentional connections to secure the sale.


* Partner with suppliers to build and sustain account loyalty.


* Regularly reviews account assignments and remains connected to Business Unit priorities by participation in meetings

20% Products and Tools


* Utilizes sales tools including introduction letters, pre call planning documents, conversation starters, newsletters, and marketing program announcements to help owners leverage the WinField United enterprise to grow their business.


* Utilizes CRM tool (Salesforce) to provide tracking reports on calls made, marketing and service activities as management requires and maintain up to date and accurate client history records.
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