Director of Sales and Marketing

Job overview
Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
At Voco we look for people who are dynamic, confident and ambitious; people who excel in their role and help our guests succeed too.
 

Duties and responsibilities

Financial returns:


* Achieve budgeted revenues and personal/team sales goals and maximise profitability.

Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.


* Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.


* Guest experience:


* Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.


* Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.


* Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests.


* Lead marketing efforts to up sell guests on hotel services, offerings, and amenities.


* Responsible business:


* Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.


* Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries.


* Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel.


* Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.


* Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity.


* Perform other duties as assigned.

May also serve as manager on duty.


* Accountability
This is the top sales and marketing job in a large, full-service, luxury, resort, or major flagship hotel.

Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests.

May manage a large number of professional level and administrative sales, catering, and/or convention employees.
 
Qualifications and requirements
Bachelor’s degree / higher education qualification / equivalent in marketing or related field, and Six or more years of experience in a hospital...