Senior Brand Manager, EMEA

About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies.  We know that it’s the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe.  From the iconic luxury of Penfolds and Wynns, to the broad appeal of Squealing Pig and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the role

We have a unique 12-month (FTC) opportunity within our Penfolds Marketing Team for Senior Brand Manager, EMEA.

Reporting to the Head of Marketing Penfolds, this role will be tasked with contributing to the overall brand growth in region, with a focus on building brand awareness and consumer recruitment in key strategic markets.

Responsibilities of this role include:


* Shape the global marketing strategies into annual regional brand plans and deliver high impact consumer marketing campaigns to support Penfolds brand ambitions and commercial growth


* Leverage consumer, market and trend insights to access opportunities or overcome challenges, and build relevant programs to connect with the target consumers in the priority markets 


* Ensure all brand and key strategies are aligned with overall business strategies without compromising the brand integrity.


* Build relevant brand content and/or amplify global assets creatively through paid media campaigns to drive high reach, impressions and/or quality engagements.


* Analyse the effectiveness of campaigns via metrics-led reviews, measure and assess ROI / KPIs, and evaluate learnings to support and guide future implementations

About you

We are looking for someone who has a passion for marketing and ideally experience working in a Brand Marketing environment. 


* 6 to 8 years brand management experience, with majority in the luxury brands environment


* Prior experience in both regional / multi-markets and domestic roles, with clear knowledge of UK & Europe markets


* Experience in the Wines & Spirits industry


* P&L management experience (forecasting, budgeting, A&P) 


* Proficient experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs


* Strong negotiation skills to drive delivery


* Strong interpersonal and communication skills; emotionally intelligent and a clear, confident communicator


* Computer proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

What’s in it for you


* The opportunity to be bold and make an impact in the world of wine


* Access to the world’s most celebrated wines through our employee product allowance


* True flexibility in determining how, when and where you work to achieve your potential


* Global opportunities ac...