Assistant Trade Marketing Manager - North

About us

Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe.

At TWE we are led everyday by our purpose, Boldly Cultivating.

We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best.

And in turn, our people push us to make bigger and bolder decisions.

Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

About the role
1.    Activity Planning: Deliver the regional markets and customer costed activity plans. 
2.    Activity Design: ensuring commercial viability in line with the brand strategy and market ambition.
3.    Activity Execution: message creation, sales engagement , collateral design, customer/channel selection and executional excellence.
4.    Project Management: End to end activity ownership, business unit funding coordination and resource allocation.
5.    Aligning customer marketing initiatives with brand and market priorities through collaboration with brand marketing and commercial teams in annual periodic planning processes
6.    Integrating in-store programs into the comprehensive brand media plan and strategy
7.    Utilizing insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
8.    Developing programs that provide a source of differentiation for both the supplier and the retail partner
9.    Creating intuitive, straightforward programs that provide both information and education to shoppers
10.    Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of marketing programs
11.    Manage agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table.
12.    Utilize return on investment (ROI) models for all promotions and special packs to manage profitability.
13.    Manage brand POS & Inventory.
14.    Closely monitor execution of key programs to capture leanings and drive for continuous improvement
15.    Development and delivery of all relevant communication touch-points for sales execution.
 

About you
1.    Liquor or wine brand or trade marketing experience, 8+ years preferred
2.    FMCG sales experience will be beneficial
3.    Proven leadership and influencing skills to drive delivery of business objectives
4.    Strong project management & planning skills
5.    A clear and confident communicator who can build strong relationships
6.    Ability to work autonomously and self-regulate workflow and approvals as necessary
7.    Experience in managing agencies
8.    Experience in managing $A&P budgets
9.    Verbal...