Social Media Lead

Description & Requirements

Be part of something great

Maximus is a global organisation that specialises in providing health and employment services to millions of people every year.

Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives.

From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.

This role acts as the team lead for organic social media planning, creation and evaluation, while also overseeing governance, evaluation and community management processes.

Maximus has seen a rise in the number of accounts we operate, up to more than 20, and a single role is required.

They will lead monthly social media planning meetings with support from PR Manager, working with team members and the wider business to advise on social media strategy and tactics, developing organic campaigns where required.

£32,000 to £37,000 (Non London)

£37,000 to £42,000 (London)

Home Based with occasional travel to team meetings, with the possibility for other meeting with the business.

Benefits Include:



* 25 days annual leave


* 9% combined pension


* Flexible benefits package


* Holiday trade scheme

This role would suit somebody who has worked in a corporate environment and has experience of helping to create innovative content suited to multiple audiences.

Experience of producing thought leadership content, ideally within the public services sector would be highly beneficial.



* Working with team members, lead social media content planning and evaluation through established processes within the team, including the monthly planning meeting and overview slides, using audience segmentation and evaluations of prior content to improve the quality of our content/posts.


* Work with Communications and Marketing team members to strengthen social media output and produce, evaluate and continuously improve organic social media content on Maximus channels, aligned to the company's brand positioning, growth priorities and thought leadership priorities.

Develop engaging campaigns and content, following social media trends and algorithm changes.


* Ensure internal governance processes are followed to maintain quality and avoid reputational risks, making sure processes are fully understood and adhered to, and escalating any breaches.


* Develop and lead the community management of Maximus accounts across social media platforms, responding to comments and complaints where appropriate.

Qualifications & Experience
• Experience of managing social media accounts and developing organic social media campaigns
• Evidence of understanding the audience and nuance of effectively utilising different social media platforms (e.g.

LinkedIn, Facebook, Twitter TikTok)
• Experience of evaluating social media output/campaigns across different channels
• Experience of developing social media for a corporate or lar...