Digital Marketing Specialist

The Digital Marketing Specialist will play a key role and be responsible for managing a broad range of digital marketing initiatives, including website management, SEO, email campaigns, content marketing, assist with paid and organic social media, paid search (PPC) and analytics.

This role requires a detail-oriented, analytic thinker with hands-on experience in digital marketing tactics, a data-driven mindset, and a passion for results-driven growth.

This role involves assisting with website updates, executing email campaigns, optimizing keyword performance, and working with digital agencies.  This person should be comfortable working in HubSpot, Pardot (or similar CRMs), WordPress, and leveraging SEO tools like SEMrush.

Job Type: Full-time

Rate: $65,000-$70,000/year, plus bonus

Work Location:  Remote, possibly with occasional on-site days

Role Responsibilities:


* Campaign and Project Management: Plan, create, and optimize digital campaigns across various channels including Google Ads, LinkedIn Ads, and paid social media platforms to generate leads and revenue.


* SEO & Website Optimization: Manage website performance with a focus on organic search, SEO best practices, and conversion rate optimization to drive traffic and improve lead generation.


* Email Marketing: Develop, execute, and analyze email campaigns to nurture leads and drive engagement with customers and prospects.


* Content Creation: Collaborate with the content team to create and promote engaging, SEO-optimized content across web, blog, email, and social channels.


* Analytics & Reporting: Monitor and report on the performance of digital marketing initiatives, adjusting strategies based on data insights to ensure maximum ROI.


* Collaboration & Digital Agency Coordination: Serve as a point of contact for digital agency partners, ensuring smooth communication and project execution.  Work with demand generation, product marketing, field marketing and brand teams to support marketing initiatives.


* Lead Generation & Conversion: Support the marketing team in converting website traffic into Marketing Qualified Leads (MQLs) and track lead performance from acquisition to conversion.


* Social Media & Community Engagement: Assist with paid social media campaigns, fostering engagement and driving traffic to lead-generating content.


* Collaboration & Coordination: Work cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with overall business objectives.

Experience


* 2+ years of experience in digital marketing, preferably in a B2B or managed services environment.


* Experience with marketing automation platforms and CRM systems (Salesforce preferred).


* Proven track record of creating and executing successful digital campaigns with measurable results.

Knowledge, Skills, and Abilities


* Excellent written and verbal communication skills.


* Analytical mindset with the abi...