Public Relations Manager

DAP is seeking a dynamic and experienced Public Relations Manager to join our team.

The successful candidate will be responsible for developing and executing strategic PR initiatives that enhance DAP's brand reputation and product visibility.

This role involves managing media relations, creating compelling content, and analyzing media coverage to optimize our communication strategies.

Responsibilities:


* Develop and implement effective PR strategies aligned with DAP’s business goals.


* Create and execute communication plans for product launches and internal communications.


* Manage media inquiries, schedule interviews, and maintain strong relationships with media personnel.


* Craft press releases, listicles, how-to articles, and other relevant content for media distribution.


* Analyze media coverage and monitor industry trends to inform strategic decision-making.


* Plan and coordinate media events to enhance brand presence.


* Collaborate with marketing teams to develop integrated marketing communication plans.

Skills and qualifications


* Strong writing and editing skills; experience with social media platforms.


* Bachelor’s degree in media and communications, English, Journalism, Marketing, or a related field.


* 3 to 5 years' experience in public relations, with a track record of successful PR campaigns.


* Proficient in Microsoft Office and relative project management software.


* Excellent oral and written communication skills.


* Superior customer relationship management skills.


* Strong project management skills with excellent attention to detail.


* Experience with the construction industry and B2C consumer products, a plus

Leadership Traits


* Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level.

Understands various types of business propositions and how the business operates.

Learn new methods and technologies easily. 


* Learning Agility: Learns quickly when facing new problems.

Is a relentless and versatile learner and is open to change.

Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything. 


* Strategic Agility:  See ahead clearly and can anticipate future consequences and trends.

 Is future oriented and offers broad knowledge and perspective.

 Can scenario plan possibilities and outcomes.

 


* Leadership:  Provides the essential critical thinking to determine the necessary approaches to get things done.

Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace.

 


* Create New & Different: Ability to recognize the next great breakthrough.

Is creative, a visionary, and can create and bring exciting ideas to market.


* Action Oriented:  Enjoys working hard ...