Brand Activation Executive

Description

Kenvue is currently recruiting for:

Brand Activation Executive

Who We Are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including OLYNTH®, IMODIUM®, NICORETTE®, NEUTROGENA®, LISTERINE®, JOHNSON'S® and OB® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

This position reports to Brand Activation Lead and is based in Bucharest - Romania.

What You Will Do

Key responsibilities:

Effective contribution to implementation of Brand Activation Plans

• Implementation of execution of the Commercial Plan, with particular focus on the 4 P's analysis (Product, Place, Price and Promotion).

• Implementation of the EXECUTION of the annual plans into the Point of Sales, increasing the brand visibility through Perfect store and Category Management projects.

Ensure to match the sales cycles needs and the peak of seasonality.

• Check campaign performance through consistent critical metrics measurement.

• Handle the budget assigned, maximizing the efficiency of the actions implemented to optimize the Return on the Investment.

Follow the requirements related to Cosmetics and Medical Devices collaborating with Regulatory, Medical Affair, Health Care Compliance and Legal Departments.

• Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability

Be a counterpart to the local channel teams and major customers.

• Provide the channel teams with all the product and marketing information and material needed.

Align on customer targets and give input on tracking measures, in line with the Activation Plan.

Ensure relevant product & shopper training for sales team with support of regulatory team.

Monitor the Market / Insights

• Be knowledgeable on syndicated data use and interpretation, having the responsibility for in-depth Market Share Tracking on Channel and customer and discuss relevant actions with the sales and Hub Brand Teams respectively.

• Provide to Hub Marketing with analysis with competitive information & highlight local challenges and relevant category insights based on behaviors of shopper trends.

What we are looking for

Required Qualifications



* Bachelor's Degree, preferably with preliminary Marketing and/or Trade Marketing experience


* Analytical skills, structured approach, an...