Group Product Director, Professional Promotional Marketing, TECVAYLI

Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotional Marketing, TECVAYLI located in Horsham, PA.

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.

Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.

Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world.

Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve.

Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

This position is a critical part of the U.S.

multiple myeloma TECVAYLI marketing team.

The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S.

professional marketing strategies and plan.

This role will function as a leader on the TECVAYLI marketing team and will report directly to the Sr.

Director/ Director of Marketing.

The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Business Analytics, Sales, Sales Training, Franchise Marketing, Finance, Medical Affairs, Real World Value & Evidence (HECOR), Strategic Customer Group, Corporate Communications, Global Commercial Strategy and outside vendors to effectively execute key commercial activities.

In addition, this GPD will also collaborate closely with leaders across the Multiple Myeloma and Bispecific Portfolio.

Responsibilities include but limited to:


* Lead development of short- and long-term professional marketing strategies and tactics for TECVAYLI and maximize the growth of the business.

Set clear strategy to optimize execution.


* Lead, partner, share insights with cross-functional partners to ensure strong collaboration and ideation to develop and execute assets based on key customer insights.


* Manage professional agency of record and other specialty agencies to implement HCP tactics and training.


* Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
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