Omnichannel Marketing Manager - Amazon BCC

Omnichannel Marketing Manager - Amazon BCC

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Lead strategic marketing planning and execution and drive brand strategy through Amazon and influence the shopper along the path to purchase.

Provide marketing and consumer expertise to Amazon to ensure development of integrated business plans to efficiently achieve volume, share and profit objectives.

Enhance strategic partnership with Amazon by aligning brand imperatives with customer business models and departmental objectives.

Deliver relevant actionable insights, and strong strategic thought leadership.

In this role, you will:


* Lead collaboration with Brand, Integrated Marketing Planning, Customer Team and Customer


* Develop insights-based programs against key brand objectives that drive shopper engagement along the path to purchase


* Proactively leverage new technologies and capabilities to drive shopper engagement via display media, social, search and on-site merchandising


* Maximize the brand experience in the customer environment across the Amazon ecosystem


* Provide input to help establish objectives for customer specific learning plan


* Support customer engagement, joint planning and long term business building sessions


* Lead new product and category marketing strategy for K-C Family Care brands to generate profitable annual growth and support equity management


* Provide brand development leadership and expertise as expanded member of headquarter- based marketing function


* Own scale program planning and execution for the customer


* Lead annual shopper marketing plan, budget development and implementation to align brand strategies with customer business models and department strategies; deliver budget at target


* Drive successful financial performance for both brand and customer


* Strategically allocate funds to maximize investment while activating the levers to drive customer engagement, track and measure program performance


* Drive the big brand ideas and create customized shopper marketing opportunities


* Primary contact to the customer for all shopper marketing related activities such as: research, insights, and development and execution of shopper marketing plans


* Lead strategic partnership opportunities to develop joint marketing programs that drive mutual business goals

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

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