Senior Brand Manager Lymphoma BELUX

J&J Innovative Medicine Hematology Belux is recruiting for Senior Brand Manager Lymphoma Belgium & Luxembourg.

The Senior Brand Manager Lymphoma Belux develops and implements the short- and mid-term brand strategy for Lymphoma in close collaboration with the cross-functional and cross-hematology teams, with a focus on:


* Driving broader patient access for Imbruvica Venetoclax in first-line CLL


* Protecting patient choice with Imbruvica monotherapy across all indications

Key Responsibilities

1.

Brand Strategy & Execution
The Senior Brand Manager Lymphoma:


* Is responsible for the local brand strategy (market insights, forecasting, messaging, product life cycle mgt) in alignment with EMEA strategy;


* Has a clear view on the current & future competitive landscape in order to create a differentiated brand strategy, ensuring relevant & differentiating brand messages vs competition in all approved indications, and optimizing current plans based on market insights.


* Continuously collects insights on current & future customer needs to boost customer engagement, optimizing current marketing plans & omnichannel approach to improves brand performance and perceptions.


* Develops marketing omnichannel materials by localizing EMEA ONE campaign & supplying in EMEA squads and aligned with legal, regulatory & compliance requirements.


* Leads, develops & completes the brand tactical plan in collaboration with Local Sales, Marketing & Medical Lymphoma and Cross-Hematology teams.


* Develops an excellent product and therapeutic disease knowledge in close collaboration with the medical team.


* Is responsible for and supervises the allocated marketing budget and supervise relevant critical metrics.

2.

Collaborator management
The Senior Brand Manager Lymphoma:


* Knows the Lymphoma & Hematology customer landscape in Belux, the key stakeholders and how to address them.

Has a strong internal & external network.


* Leads medical-marketing-sales meetings and coordinates cross functional and cross-brand activities.

Pro-actively interacts with and trains the sales force (including presence in the field, at congresses, and leading customer facing meetings.


* Represents Brand & BELUX interests in cross-functional and cross-hematology networks at local and international level.


* Takes integrity-credo based actions regarding patients, teamwork, partnerships, sense of urgency and results.



* Completed bachelor's or master's degree programme


* At least 4 years working experience as project manager/product manager inside or outside pharma with demonstrably very good results.


* Work experience in a sales function (preferable).


* Prior experience in the field of Hematology would be a bonus.


* Entrepreneurship: identifies business opportunities in the market and takes advantage of them.


* Planning and organizing: settles efficiently objectives and priorities to identify the time, action...