Data Driven Marketing Manager - South Europe

Description

Kenvue is currently recruiting for a Data Driven Media Manager - South Europe Cluster

Start Date : As soon as possible

Who we are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love.

Science is our passion; care is our talent.

Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What you will do

Key Objectives:


* Develop and execute comprehensive audience segmentation and data driven strategies to maximize continuous reach of Kenvue brands category buyers.


* Lead Media Agency team to utilize advance knowledge of the Ad tech ecosystem to exploit and execute precise and efficient programmatic media strategies.


* Collaborate and influence Kenvue Media team to foster Media innovation as a critical part of Kenvue Media Planning (Connected TV, Digital Out of Home, Geo localized targeting, Retail Media, etc.

Roles and Responsibilities:


* Countries in Scope: Southern Europe (SE), made up of more than 15 countries being mainly focused on Spain, France, Italy, but also supporting countries as Portugal, Greece or Romania.


* Lead Retailer Data Projects, obtaining shoppers insights and deliver offsite targeting from strategy to execution.


* Lead audience shaping and RETAIL data strategy, utilizing high-quality data to target FMCG buyers.

Partner with top data providers, leveraging retail data from sources like brick-and-click stores and Amazon.


* Elevate Media Agency performance, focusing on Digital and Data teams.

Lead programmatic media campaigns and DSP strategy to align with marketing goals and KPIs.

Enhance Programmatic Supply Path Optimization for better brand safety, trackability, and delivery quality.


* Boost Contextual targeting by setting guidelines, finding partners, and integrating tactics into Digital Planning.


* Streamline CRM Process among agency, Brand, and local teams, including frequent reporting.

This includes loyalty programs and online promotions.


* Increase Media Analytics adoption by establishing Digital Media Analytics Fundamentals with Brand and Country teams for better decision-making.

What we are looking for

Skills and Experience:


* Bacheor in Marketing or technical specialization


* 5 years minimum of experience in Digital Marketing on the scope of the mission.


* Fluent in English (French and Spanish highly v...