Senior Marketing Manager

This role requires onsite presence at a Libbey location.

Will consider candidates geographically located near Columbus or Toledo, OH.

Fully remote applicants will not be considered. 

The Sr.

Marketing Manager (foodservice) is a key role on Libbey’s marketing team that will develop and lead omnichannel marketing strategy and execution to end users.

The Sr.

Marketing Manager brings the Libbey brand to life – creating compelling stories, planning & executing of dynamic marketing campaigns that generate pull-through demand, leads, management of all foodservice digital properties, print materials, event marketing and sales team support.

Successful candidates will have experience creating and executing multi-channel marketing strategies and robust B2B marketing experiences, with foodservice industry experience being a plus.

RESPONSIBILITIES:


* Develops and leads data & insight driven marketing strategies and programs to drive engagement with foodservice end consumers in restaurants, hospitality and healthcare fields that generate foodservice sales


* Responsible for developing the customer experience for Libbey’s digital ecosystem including social media and the foodservice website


* Works closely with sales, creative, operations and analytics to maximize performance and identify opportunities to improve the customer experience, lead generation and profitable business growth


* Helps define and create Libbey’s strategic voice within marketing materials & supports execution cross-functionally within the marketing team


* Benchmarks and identifies trends within the marketplace and apply them to Libbey strategy


* Assures timely and accurate information regarding all marketing efforts within the assigned channels are shared with all appropriate departments


* Leads marketing of new product launches and marketing updates with the sales team


* Accountable for driving cross-functional collaboration for content creation & sales onboarding for various marketing initiatives


* Manages current and future foodservice CRM strategy – including outbound emails, inbound drip campaigns & hand-off to sales teams


* Leads execution of end-user engagement events and PR


* Leads measurement of outcomes, impact and ROI of marketing efforts on foodservice sales


* Contribute to overall marketing efforts, understanding the importance of an efficient marketing function


* Owns and manages budget for foodservice marketing

 

QUALIFICATIONS:


* Bachelors degree required, in Marketing or related field


* 5-7 years of progressive experience in foodservice, B2B or digital marketing is required


* Experience driving cross-functional change and reporting on outcomes


* Experience in influencing all levels of the organization including peers


* Superior presentation skills and comfort with a variety of audiences


* Advanced interpersonal talents and excellent written and verbal communicati...