Social Media Analyst

Social Media Analyst

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Through both an increased investment in and an organizational prioritization of social media, Kimberly-Clark’s North American brands have committed to evolving their social presence and strategies.

In support of that commitment, we’re looking for an experienced, sharp social media analyst capable of transforming raw social media data into actionable insights by tracking, analyzing, and interpreting user behavior, engagement patterns, and campaign performance across various platforms.

Using advanced analytics tools and statistical methods, the Social Media Data Analyst will be responsible for identifying trending topics & themes, measuring ROI on social media initiatives, and providing data-driven recommendations that help optimize content strategy and audience targeting.

Through their analysis, they will enable our brands to make informed decisions about social media investments, improve customer engagement, and ultimately drive better business outcomes by understanding what resonates with our audiences and why.

In this role, you will:


* Design and implement comprehensive tracking systems to monitor social media KPIs across all platforms, ensuring accurate data collection and measurement of engagement, reach, and conversion metrics


* Conduct in-depth analysis of social media campaigns, creating detailed performance reports that highlight ROI, audience behavior patterns, and content effectiveness


* Utilize advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and provide data-driven recommendations for content optimization and audience targeting


* Build and maintain custom dashboards that visualize key social media metrics, making complex data accessible and actionable for stakeholders across the organization


* Perform competitive analysis and benchmark reporting to track brand performance against industry standards and competitors' social media presence


* Collaborate with the Brand, Social Media, and Insights & Analytics teams to establish meaningful performance metrics and goals, providing regular insights to guide strategy development


* Generate regular reports on sentiment analysis, tracking brand health, share of voice, and customer perception across social platforms


* Develop and maintain documentation of data collection methodologies, analysis procedures, and reporting frameworks


* Identify opportunities for automation and efficiency improv...