Brand Manager Oncology

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at https://www.jnj.com/.

The Brand Manager (BM): is responsible for developing, leading and ensuring the implementation of the brand plan for Brand/s of responsibility, supporting the company's business plan.

The BM is responsible for the design and the execution of the brand strategy according to the EMEA brand plans.

The role's responsibilities also include the market data analysis, in order to protect the brand's integrity and market share.

The BM leads the Country Value Team of the Brand and maintains communication and collaboration across functions, the IBVTs and the marketing functional network.

The Country Value Team Leader (CVTL): is the local ambassador for the brand internally and externally.

This focal and strategic role represents the key interconnection between the local Country and the EMEA Commercial organization, providing strategic insights and ensuring that the local market perspective is accounted for in EMEA strategy decision-making.

The CVTL leads the local Core Value Team (CVT) and integrates cross functional expertise to harmonize and localize the EMEA brand strategy and to make it work at local level, maximizing alignment to EMEA guidelines.

The CVTL is the owner of the Local Brand Plan and as such will have expert knowledge of all aspects around the brand in country - local customer needs, local requirements, competitive environment, business imperatives.

Using this knowledge the CVTL will make key decisions around how to achieve commercial success for the brand in country.
Job tasks and responsibilities:

Brand Manager


* Develops and executes brand strategy and brand plans


* Contributes to the forecasting and budgeting activities


* Analyses market data, sales data, IMS data and plans accordingly


* Develops innovative marketing programs based on brand strategy


* Produces promotional materials following HCC guidelines


* Monitors KPIs of Brands of responsibility and adjusts plans accordingly to achieve Brand objectives


* Monitors budget for planned activities (brand promotional budget)


* Monitors competitive activity and take measures accordingly


* Exploits market opportunities and addresses market/ customer needs according to HCC guidelines


* Works productively with external agencies, cross functional groups, marketing functional network, CVTs and IBVTs network


* Builds strong business relationships with KOLs


* Monitors industry developments impacting business
...