US Services Operational Marketing Director

What do you get to do in this position?

The US Services Operational Marketing Director is accountable for crafting, implementing, and overseeing marketing plans and initiatives for US Services.

This role involves collaborating with country Business Units, Global Service Sales, Global Marketing, and other functions in 4 main areas:


* Develop strategic long-term plans and formulate a growth strategic plan with a 3-year vision/execution roadmap within the zone.

Additionally, they are responsible for preparing tactical Annual Marketing Sales Plans to execute the established strategies.


* Marketing Excellence: The role focuses on optimizing marketing efforts by implementing Base Monetization through Demand Generation engines, including Sales & Marketing Automation, Offer standardization, and localized Pricing activities.

By doing so, the aim is to maximize the effectiveness of marketing campaigns and drive revenue growth.


* Sales Excellence: The Director contributes to Sales Excellence by supporting Customer Platforming and acting as a tower control for execution.

This involves aligning marketing initiatives with sales strategies to enhance the customer experience and drive revenue, with a keen focus on monitoring Sales Productivity.


* Local Offer Management: This role encompasses managing local offers, including launches, go-to-market strategies, and the creation of marketing and sales materials.

The focus is on optimizing and localizing offers and supporting growth campaigns to achieve business objectives.

Essential Responsibilities:


* Drive the country demand generation plan in order to increase the pipeline of opportunities, with a focus on early stages (2-3-4).


* Deploy the offer roadmap per BU then per market segment with business potential


* Initiate Global Service offer launch plan according to the global offer launch process


* Define the local Go to Market Services


* Adapt to the local market the Global Service Offers value proposition


* Articulate the consistency of all Global Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)


* Implement corporate communication tools in line with the Asset Management Life Cycle wheel


* Define plan, execute and monitor the success of the Global Services sales campaigns, targeting segmented customers, with type of activity done per quarter


* Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams


* Organize Voice of Customers to provide feedback to Corporate Global Service Marketing and also improve local offer positioning


* Establish privileged links with Global Strategic Account communities to boost Global Services


* Perform competitive analysis and identify strengths and weaknesses.


* Manage offer pricing based on historical data / margin expectations.

For this, he/sh...