Product Director (Senior Manager), Bispecific Community Expansion Marketing

Johnson & Johnson is currently recruiting for a Product Director (Senior Manager), Bispecific Community Expansion Marketing for Johnson & Johnson's Multiple Myeloma bispecifics (TALVEY and TECVAYLI) located in Horsham, PA.

This role will report into the broader TALVEY & Bispecific Market Access Marketing team.

At Johnson & Johnson,we believe health is everything.

Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.

Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.

Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world.

Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve.

Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

The Product Director, Bispecific Community Expansion Marketing is a core member of the brand team accountable for understanding and implementing strategies to influence adoption of TALVEY and TECVAYLI in the Multiple Myeloma disease state, with a priority focus on the community setting.

In addition, you will be responsible for driving the strategies to include development and implementation of marketing plans and initiatives, field force partnership and tailored solutions that help customers successfully operationalize and adopt bispecifics across new accounts.

This position reports to the Group Product Director, Bispecific Community Expansion.

Product Description:

Key responsibilities include:


* Leads development of comprehensive marketing plans, including strategy and messaging, to achieve community expansion business goals


* Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, field teams (including but not limited to Key Account Managers, Area Business Specialists and HEM sales teams), Learning & Development, Real-World Value & Evidence team, and key internal partners


* Develop content with learning and development team for account team / sales meetings and ongoing field development to support community expansion strategies


* Lead adv...