Product Launch Specialist

COMPANY BACKGROUND

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Responsible for coordinating marketing launch plan details for Subaru of America (SOA) carline- or brand-level communications, ensuring appropriate positioning and marketing of those communications across all channels.

Serves as a key driver of data mining and analysis for assigned carlines or brands, planning, and coordination for product marketing planning and issues.

Assists the Product Launch Manager in developing carline communications strategy to be shared with all SOA/Subaru Corporation (SBR) departments.

Will be responsible for product launch marketing activities for specified vehicle carlines.

MAJOR RESPONSIBILITIES


* Product Marketing: Serves as lead for coordination of all Launch communication decks, carline messaging hierarchies/positioning documents, and data analysis around major or minor vehicle or brand launches to support marketing strategy and tactics employed in association with those vehicle/brand launches.


* Product Launch Planning and Coordination: Maintains responsibility for vehicle/brand launch timeline/calendar and ensures effective communication of such to all major Subaru of America (SOA)/Subaru Corporation (SBR) stakeholders.

Works closely with stakeholders to gather information on milestones, deadlines, and dates to develop project timelines and launch calendar, as well as communicates this information to pertinent stakeholders.

This includes auto show calendars (see below).
+ Works with Public Relations team and SBR in planning and developing long-range auto show calendar.

Develops a timeline, proposals, and documents supported with data and analysis in support of vehicle launch plans, so that long-term debuts can be scheduled to begin creation of a vehicle marketing launch plan.


* Launch and Marketing Team Meetings: Serves as lead for planning, coordinating, and running weekly or bi-monthly (as necessary) Launch and Marketing team meetings to ensure ...