Social Media Intern

DAP is looking to hire social media intern for Summer 2025.

Responsibilities 
1.

Social Media Content Planning

Description: Draft and schedule weekly social media content in social media management platform, including written copy and corresponding media file.

Content planning will require research to align with seasonal and industry trends.

Maintain content archive on a monthly basis. 
Goal: Create and schedule approved content for each content pillar from September 1, 2025 – May 31, 2026 (9 months), with one piece of content scheduled for each pillar per week.
 
2.

Earned Content Management 

Description: Work with the Social Media Coordinator to track all content earned through UGC and IGC before FY25.
Goal: Identify gaps in earned content use and create a content calendar for Instagram and Tik Tok by August 2025
 
3.

Short Form Video Creation 

Description: Use identified product and topic priority list to storyboard, film, and edit short-form video content for social media scheduling.
Goal: Create and schedule 15 pieces of approved content by August 2025.
 
4.

Keyword Identification for Social Media Use 

Description: Work with the brand team to identify a list of key words for each product category that can be leveraged in content creation. 
Goal: Incorporate keywords into AI platform to ensure use in social media copy by August 2025.

Requirements


* Major: Marketing, Communications, Business, or a related field.


* Rising Junior or Senior (completed Sophomore year)


* Extensive experience with Instagram and Tik Tok, Facebook and Youtube a plus  Preferred: experience with content creation and editing (short-form vertical video)  Preferred: experience managing accounts for a business or campus organization.


* Impeccable written and oral communication skills.


* History of effective social media writing.


* Excellent written and verbal communication skills.


* An eye for video and content creation opportunities.


* Extremely detail oriented.


* Organized and able to manage multiple projects simultaneously.


* Ability to work independently as well as in a team.


* Self-motivated and quick learner

Pay


* $17 / hour

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.

DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.

DAP's eight manufacturi...