Vice President of Marketing & Sales

Job Description: Vice President of Marketing & Sales for a Summer Enrichment Company with Multiple Locations, Brands, and Markets

Position Overview:

We are seeking a highly skilled and results-oriented Vice President of Marketing & Sales to lead and optimize marketing, sales, and analytics efforts for a multi-location summer enrichment company.

The ideal candidate will have a strong analytics background combined with expertise in strategic marketing, sales, and the ability to drive data-informed decisions.

This individual will oversee marketing and admissions (sales) initiatives that drive enrollment growth, brand awareness, and customer engagement, while ensuring data insights are effectively communicated and used to optimize campaigns.

 

Key Responsibilities:
1.

Strategic Marketing Leadership:
+ Define and implement comprehensive marketing and sales strategies that align with business objectives and support enrollment growth, brand awareness, and customer engagement across all camp locations and brands.
+ Craft and execute omnichannel marketing strategies targeting prospective campers, parents, alumni, and other stakeholders.
2.

Marketing and Sales Analytics Strategy & Leadership:
+ Lead the development and execution of a comprehensive marketing and sales analytics strategy to ensure all marketing activities are data-driven and align with overall business goals.
+ Analyze marketing performance and customer data to identify trends, patterns, and opportunities for optimization across all channels (email, social media, print, etc.).
+ Serve as the bridge between marketing, admissions, and analytics teams, translating complex data-driven insights into actionable strategies for the broader organization.
+ Ensure analytics initiatives are in sync with company-wide priorities, driving ROI through smarter, data-driven marketing decisions.
3.

Data-Driven Decision Making:
+ Use strong analytical skills to evaluate marketing and sales campaigns, customer behavior, and other relevant data to assess campaign effectiveness and ROI.
+ Leverage insights to optimize marketing strategies and adjust tactics in real-time to drive continuous improvement in lead generation, customer acquisition, and retention efforts.
+ Communicate complex data insights clearly and effectively to senior management and other key stakeholders to guide business decisions and strategy.
4.

SEO Optimization & Oversight:
+ Oversee and manage SEO strategy and execution to improve organic search rankings, driving high-quality traffic to camp websites and landing pages.
+ Collaborate with the content team to ensure SEO best practices are integrated into all digital content, including site structure, website copy, and blog posts.
+ Continuously monitor and optimize SEO performance, keeping up with trends and industry changes to maintain competitive adv...