Social Media Manager

Great people make Schneider Electric a great company!

Role: Social Media Manager

What will you do?

• Be trained and master all Schneider Electric social media practices and platforms:

o Acquire training and license on all SE SM platforms, like Sprinklr, Advocacy, Word Press, SEMRush, etc

o Develop familiarity and comfort with all SE platforms and tools.

o Actively participate in SE social media community meetings

o Stay up to speed on all social media developments from global team, global marketing.

o Get to know local social media approaches in other Energy Management division teams and Schneider Electric country communication teams.

• Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication of:

o Their training and mastery of all SE social media practices and platforms

o Their building and maintenance the Power System & Services Global Marketing team's social media calendar and repository

o Their execution and publication of Social Post, Blog post, and Video Publication

o Their Advocacy platform work

o Their Reporting tasks.

o Their content creation activities and methods

o Their contribution to newsletters and highlights

o Step in to perform publication and execution during any absence of Social Media Specialist

• Define and own social media strategy:

o Define social media objectives under context of communication, campaign, business, and division objectives.

o Build and activate a social media strategy per campaign and overall Power System & Services division (not just tactics and calendar) that supports the individual Power System & Services global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.

o Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders.

o Be the Single Point of Contact and internal ambassador of Power System & Services social media.

Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team.

o Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary.

• Take Responsibility for Social Media Performance:

o Align to and support the creation of social media KPIs.

o Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions.

o Operate with an attitude of iterative performance improvement.

o Make our social media social - increase engagement, interaction, conversation.

o Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.

• Plan and execute initiatives to improve social med...