Marketing Manager

* Develop and implement marketing strategies: Create comprehensive marketing plans to achieve company objectives related to sales, profitability, and market share.


* Lead marketing campaigns: Oversee the planning, execution, and optimization of various marketing campaigns across multiple channels, including digital, print, and social media to best identify Marketing Qualified Leads (MQL).


* Market research: Conduct market research to identify new opportunities, understand customer needs, and stay ahead of industry trends.


* Brand management: Ensure consistent brand messaging across all marketing materials and channels, maintaining the integrity and identity of the MACC, NAMS Firefly, Phoenixsoft, and Simplified Networks brands.


* Industry Conferences and Tradeshows: designing marketing materials, developing a pre-show promotional campaign, managing booth design and branding, scheduling on-site activities, capturing leads, following up with post-show contacts, analyzing event data, and coordinating with vendors and logistics to ensure a smooth event execution.


* Budget management: Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing spend.


* Analyze performance: Monitor and analyze the performance of marketing initiatives, using data and analytics to measure success and make informed decisions.


* Stakeholder collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for marketing efforts.


* Customer engagement: Develop and implement strategies to enhance customer engagement and loyalty through targeted marketing initiatives.