Global Loyalty Manager, Penfolds

About the role 

A truly impactful role, you’ll be responsible for championing Penfold global loyalty program with a strong emphasis on omni-channel engagement with a focus on digital engagement.

This role is critical in delivering our vision to be a global luxury icon.

You will drive initiatives that reflect evolving consumer needs including exceptional and unique experiences that will differentiate us from other brands.  


* Design and execute the Global Penfolds Loyalty strategy and value proposition, ensuring it aligns with Penfolds brand values and luxury positioning  



* Work collaboratively with the CRM team to leverage data driven insights, targeted engagement, consumer journey roadmap and retention campaigns  



* Curate and execute unique experiences, events and promotions that foster deeper connections between consumers and Penfolds, whilst driving growth  



* Monitor and report on program metrics, feedback and market trends as well as preparing regular reports outlining KPIs, Insights and Recommendations  



* Oversee the budget for the loyalty program, ensuring efficient allocation and ROI 

About you 

You are dedicated to achieving excellence and thrive in a fast-paced, dynamic environment.

Your enthusiasm for driving customer loyalty and commercial growth through innovative engagement strategies inspires your approach, and you enjoy working in the detail. 


* Demonstrated working experience managing loyalty and rewards programs that boost retention and engagement  



* Experience in developing a loyalty program from inception is a plus, particularly within the luxury sector.

Strong understanding of CRM and digital engagement automations  



* Highly collaborative with the ability to build relationships and partnerships with internal and external stakeholders  



* Ability to analyze complex data and create easy to understand reports based on this  



* Skilled in designing and executing exclusive experiences that resonate with Penfolds’ target audience  

What’s in it for you 


* AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023 



* Access to the world’s most admired wines through our employee product allowance 



* Flexible/hybrid environment to empower you to be your best 



* Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe 



* Opportunity to build a career across multiple functions (we’re really good at doing this!) 



* Structured development programs to support your health, wellbeing and career 



* “TWEforME Day” – an additional day of leave each year, for you to do you 



* Meeting-free Monday mornings (we all love this!) 

What’s it like to work here? 

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA.  We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.  Weâ...