Marketing Manager, Field Marketing Services (German Speaking)

The Role

As the Field Marketing Manager, you are a key team member for the IHG Europe Field Marketing Service as a strategic marketing partner for our franchised estate of hotels.

The role focuses on activating the digital marketing assets IHG provides to all our hotels.

A snapshot of what the role entails:


* Act as primary liaison between Marketing Director/Managers and EMEAA Field Marketing Managers for global alignment.


* Develop revenue-generating solutions in collaboration with hotel teams.


* Analyse hotel performance data and conduct regular meetings with on-property marketing managers to communicate insights.


* Coordinate strategic information exchange between hotels and internal teams, advocating for hotel business requirements enhancement.


* Lead communication with hotels on marketing plans, digital tools, and campaign execution, focusing on driving revenue growth and brand loyalty.


* Educate hotel teams on marketing and digital trends while advocating for their best interests to enhance FMS deliveries.


* Manage digital capability development, and hotel marketing support to maximise hotel channel utilisation and performance.

What we need from you

The chosen candidate will possess the following:


* Fluent German and English language skills


* Hospitality or other consumer focused sector, preferably within a large multinational company.


* Experience in engaging cross functional working approach with Focus on Project -management skills.


* Experience in digital marketing and CRM on either client or agency side. 


* Strong analytical skills with the ability to drive insights from data to drive decision making. 


* Superior oral and writing communication and presentation skills, public speaking, and group decision facilitation.

Ability to write effective marketing copy, proof-read and follow style guides.


* Ability to influence internal customers (hotel teams) and effectively establish strong working relationships that produce solid results.


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We would love it if you also had:


* Additional language Skills an advantage (French, Dutch, Spanish, Italian)


* Understanding of digital marketing in the hotel industry. 

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