Brand Manager - Beef Marketing (Parasiticides and Insecticides)

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

At Elanco, Marketing is crucial for growth and achieving our mission to enrich lives through food and companionship.

Our passionate marketers build our brand portfolio, leveraging market insights and acting as a bridge between customers, stakeholders, and products.

We deliver competitive strategies and impactful execution for Elanco's success.

Your Responsibilities:

This role drives marketing strategy implementation for parasiticides and insecticides within the US Beef Marketing team.

Collaboration with the broader Ruminant marketing team and Central marketing teams is essential.

Business Ownership:


* Develop and execute business plans aligned with brand plan guidelines and customer objectives.


* Manage budgets, create forecasts, and participate in the S&OP process.


* Ensure marketing compliance and actively transfer knowledge to commercial teams.

Strategy Execution:


* Execute strategies/brand plans developed by the Species Marketing Leader.


* Implement local portfolio strategy with Sales, providing pricing, profitability, and promotional guidance.


* Track KPIs and metrics, sharing learnings and feedback with the Commercial Business Team (CBT).

Brand Development:


* Ensure accurate execution of brand plans, positioning, and playbooks within the US Beef market.

Insights & Analytics:


* Gather and channel customer interaction data, local database insights, and competitive information to the Species Marketing Leader and Central Brand Lead.


* Participate in/facilitate relevant local market research.

Marketing Execution:


* Execute brand implementation plans, marketing mix decisions, media planning, and agency management.


* Collaborate with stakeholders on guidelines, regulations, access issues, sales cycle processes, and sales force alignment/education.


* Execute local Key Opinion Leader (KOL) programs and product launches.


* Manage and oversee product agreements with customers.

Trade Marketing Initiatives:


* Develop and implement trade marketing programs targeting vet KAM...