Sales and Marketing Operations Specialist

We are seeking an organized, proactive, and results-driven Sales and Marketing Operations Specialist to join our sales and marketing team.

In this role, you will collaborate with both sales and marketing team members to ensure they have the necessary tools, resources, and information to help enhance sales enablement, shape strategic marketing initiatives, and manage key operational activities through data reporting and analysis, market research, and campaign performance tracking that drive business growth and success.

Primary Job Duties:


* Collaborate with sales and marketing team members to ensure teams are aligned and equipped with the necessary workflows, tools, resources, and information to increase efficiency and streamline operations, contributing to the business's growth.


* Assist the sales team with various operational tasks, including creating and updating quotes, supporting new business and renewal contracting, and onboarding/training new team members on sales tools, processes, and best practices.


* Generate and analyze reports to support sales and marketing operations.

Provide actionable insights from data to enhance sales and marketing performance and contribute to strategic decision-making.


* Support lead generation and nurturing processes across multiple channels in partnership with sales and marketing, ensure sales and marketing teams have the materials and insights they need to engage and convert leads effectively.


* Conduct in-depth market research to identify customer trends, needs, and competitive dynamics.

Use these insights to inform marketing strategies and position products/services effectively.


* Track, analyze, and report on the performance of sales and marketing campaigns to help support future strategies.


* Build and nurture relationships with industry partners, stakeholders, and internal teams to drive collaborative sales and marketing initiatives.


* Manage data and analytics within Salesforce and Definitive Healthcare, ensuring effective use, data accuracy, and integration with the marketing automation platform while providing ongoing support to sales leads and the sales funnel.


* Other duties as assigned.

Additional Job Requirements:


* Bachelor’s degree or higher in Marketing, Communication, Business, or a related field.


* 2+ years of experience in sales and marketing operations, sales enablement, or similar role in the healthcare technology industry.


* Knowledge of market research techniques and the ability to identify trends, needs, and competitive intelligence to drive business strategies.


* Exceptional written and verbal communication skills.


* Strong computer skills with Microsoft Office Applications and other sales/marketing technologies.


* Experience with Salesforce and Definitive Healthcare technologies is preferred.


* Strong data analytics, reporting, problem-solving, and process improvement skills.


* Highly organized...