Director, Paid Media Strategy - Media Excellence - New Brunswick, NJ

We're seeking an experienced Multichannel Media Director to join J&J's Media Excellence Team.

The Director will act as a bridge between internal stakeholders and J&J's external media AOR to quarterback best-in-class media plans which achieve objectives.

The ideal candidate has extensive experience in cross-channel paid media planning, building a culture of operational excellence, and navigating the competing demands of simultaneous campaigns and priorities.

Reporting to the Head of J&J Media Excellence, this individual will work directly with numerous internal corporate and MedTech teams and external agency partners to provide subject matter expertise to accelerate J&J performance and leadership in paid media.

This is a hybrid role primarily based in New Brunswick with one day a week in Titusville, NJ.

RESPONSIBILITIES

Manage multichannel media strategies for a group of in-house businesses

• Lead J&J's Media AOR to develop best-in-class media strategies which achieve business objectives and maximize ROI.

This includes driving strategy, innovation, activation, and measurement.

• Own the end-to-end media planning process across Enterprise and MedTech, including but not limited to: Corporate Brand Equity, Nursing, Talent Acquisition, Health Equity, Health for Humanity, Government Affairs, Visioncare, Ethicon, Depuy

• Build strong partnerships with cross-functional teams in Corporate Communications, Finance, and Procurement to ensure brand safety, compliance, budget management and advanced measurement.

• Drive leadership priorities by developing strong partnerships and evolving ways of working

Media execution, education and functional needs

• Act as a bridge between internal stakeholders and J&J's media AOR to quarterback best-in-class media plans which achieve objectives.

• Oversee client media briefs to ensure inputs are clear, strategically-sound and clearly outline what success looks like i.e.

KPIs and measurement goals.

• Partner with Brand Equity's Omnichannel Team to review media plan strategies and execution.

• Partner with Issues & Brand Protection Team to ensure brand safety controls and considerations are proactively and routinely managed.

• Facilitate the development and/or refresh of addressable target audiences and data pass back between various internal and external stakeholders.

• Provide input on High Value Audience (HVA) segments to maximize targeting and advertising/marketing impact

• Ensure that meaningful KPI's and performance metrics are developed for all J&J Equity media partnerships and aligned with internal management in advance.

This includes targeted channels for reaching unique stakeholder audiences (DE&I, Government Policymakers, Talent Recruiting) that might not deliver mainstream media cost KPI's and cost.

• Leverage media innovation driven by J&J Media Excellence team

• In partnership with procurement, lead annual Agency Scope of-Work and Performance Evaluations

Oversee Pa...