Sr. Associate Brand Manager

The Krusteaz Company is looking for a Sr.

Associate Brand Manager to join the marketing team! This position contributes to brand performance, share and business growth by executing key initiatives that align with The Krusteaz Company sales and financial goals.

Reporting into the Senior Brand Manager, this role contributes to and leads business and marketplace analytics, annual brand and financial planning, marketing plans, and product development, all in service of driving the performance, equity and share of our brands.

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.


* Be a champion for our consumer: use marketplace data, trends, and consumer insights to bring the consumer front and center to all initiatives while championing the consumer across the organization.

Contribute to brand and initiative learning plans.


* Be an advocate of the brand internally and externally, influencing peers and leaders on key aspects of the brand growth strategy and annual plan.


* Responsible for day-to-day business on one or more brand segments, delivering business results including P&L targets (top and bottom line); perform in-depth marketplace analytics and provide insights on trends (brand and competitive).

Continuously recommend initiatives and activities that can address key trends and keep brand growth on track.

Participate in monthly demand forecasting process by bringing marketplace and performance insights to the table to drive forecast accuracy.


* Mentor Associate Brand Managers on business analytics and tools to grow the team’s competency in business and marketplace analytics.


* Support the development of annual brand and marketing plans: use marketplace data, consumer insights and customer truths to develop winning strategies that are rooted in brand, marketplace, and consumer insights.


* Lead the development and execution of key elements of the brand marketing plan including agency briefing, timeline and executional roadmaps.

Collaborate with agencies and brand leads to co-develop communication and marketing assets, execute plans.

Lead post-mortems to improve efficiency and effectiveness of plans.


* Support development of annual financial plan through a bottoms-up volume build incorporating key initiative and growth drivers.


* Understand the customer retail environment and how to win at key customers: champion the brand with sales in service of driving competitive advantage.

Recommend pricing, promotional strategy and assortment through the lens of efficient trade spend and driving brand performance relative to competition.


* Lead annual portfolio assessment to drive recommendation for line extensions and new products as well as optimization opportunities; serve as business lead on NPD (new product development) initiatives from end to end through the lens job to be done, quality, financial goals and ultimate consumer, customer, and business im...