Product Marketing Manager (hybrid)

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Mission - Why We Exist, What We Do, and Why We Need You
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Profisee exists to empower the possibilities of the data-enabled future.

In a world where data drives decisions, opportunity, and innovation, the importance of trusted data simply cannot be overstated.

Profisee is a growing Microsoft top-tier partner focused on data management solutions in general and, more specifically, in the area of Master Data Management.
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Reporting to the CMO, the Product Marketing Manager will play a critical role in writing the next chapter of the Profisee product marketing strategy.

This role focuses on several critical areas of product marketing; from driving product messaging consistency, supporting sales, win/loss, competitive differentiation and intel, analyst relations and executing product launches.

Working closely with the VP of Product Marketing and cross-functional teams, this individual will ensure our sales team is well equipped with the education and material needed to win more customers, and that our products are well positioned and differentiated in the market.

This is a hybrid position expected in the office 2 days per week.
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Key Responsibilities:
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Messaging and Positioning:
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* Ensure product collateral, content and sales tools have a cohesive and consistent messaging and positioning them across the customer journey.

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* Develop and maintain product, use case, vertical and persona level messaging across the website.

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Win/Loss & Competitive Intel :
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* Manage the global win/loss analysis program, documenting, updating artifacts and sharing findings for continuous insights and field enablement.

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* Develop and manage the strategy for ongoing competitive intelligence, including the collection of intel, documentation and training sales teams on competitive changes and updates, supporting their readiness to engage prospects effectively.

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Product Release & Launch Support :
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* Drive Quarterly product and release launch execution plans, project managing, coordinating cross-functional activities, creating supporting materials (content, collateral, sales tools, etc), and communicating updates to internal teams.

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Sales Enablement :
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* Develop and maintain a comprehensive repository of sales enablement tools (pitch decks, competitive intel, one-pagers, win/loss findings, etc) ensuring they are easily accessible and current.

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* Track the usage and effectiveness of sales tools to inform future improvements.

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* Train sales and customer success teams on product changes and updates, supporting their readiness to engage prospects effectively.

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* Support sales training and certification programs to ensure alignment with sales and product marketing objectives.

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Analyst Relations:
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* Manage the logistics for analyst briefings and inquires, including scheduling, material preparing and follow-ups.

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* Create and refine presentation materia...