Senior Account Executive

The Senior Account Executive is responsible for driving revenue growth by identifying, prospecting, and closing new business opportunities within the Long-term Care industry.

 This role reports to the Vice President of Sales & Marketing and focuses on promoting the organization's Electronic Health Record (EHR) and related solutions tailored to the unique needs of post-acute care providers, improving operational efficiencies, regulatory compliance, and patient outcomes.

 

This role also includes developing strategic channel partnerships and grant programs to expand market reach and provide innovative financing solutions for clients.

 The ideal candidate will have a strong background in healthcare technology sales and a solid understanding of the long-term care and senior living industries.

Job Responsibilities:

Sales Strategy and Execution


* Develop and execute a sales plan to achieve and exceed monthly, quarterly, and annual revenue targets, with a focus on skilled nursing facilities (SNFs), assisted living facilities (ALFs), and other senior care organizations.


* Identify and target potential customers, including individual facilities, multi-facility operators, and corporate groups.


* Conduct market research to stay informed about industry trends, reimbursement changes, and competitive landscape within the senior care sector.

Channel Partnership Development


* Identify and establish partnerships with relevant organizations such as healthcare consultancies, technology vendors, and value-added resellers (VARs) that serve the senior care industry.


* Collaborate with partners to co-market the EHR platform, generating joint leads and enhancing solution offerings.


* Maintain strong relationships with channel partners, providing training, support, and resources to ensure mutual success.

Grant Program Development and Management


* Research and identify grant opportunities that align with the needs of senior care providers, including federal, state, and private funding sources.


* Work with internal and external stakeholders to develop and promote grant assistance programs that help facilities fund EHR implementations.


* Serve as a resource to clients, providing guidance on navigating the grant application process and aligning EHR solutions with funding criteria.

Customer Engagement and Relationship Management


* Build and maintain relationships with key decision-makers such as administrators, clinical directors, IT managers, and corporate executives in the senior care space.


* Conduct discovery meetings to understand client challenges related to clinical care, regulatory compliance, billing, and resident engagement, aligning them with the EHR’s capabilities.


* Act as the primary point of contact throughout the sales cycle, ensuring a seamless and positive customer experience.


* Act as a trusted advisor, providing guidance on how the EHR can streamline workflows, enhance documenta...